9 Small Tweaks To Dramatically Lower  
Scaling Workshop CPAs

9 Small Tweaks To Dramatically Lower  
Scaling Workshop CPAs

Audit Summary

Hey Acquisition.com team!

I just finished going through the entire Scaling Workshop funnel.

I know that if I were hired as Marketing Director, I’d be responsible for both the funnel and the ads — so I dug into the current setup and came up with a few ideas to take the Scaling Workshop marketing from good to world-class.

Facebook Ads

  • Creative Refresh & Variation: I’d love to see more creative ratios, image ads, carousel ads, and variation in the thumbnails and ad styles. Launching new ads with fresh audiences, angles, and creatives every 2–3 days would help keep performance strong.
    • Ad Copy: The ad copy is solid but could be strengthened by adding testimonial quotes, emojis, and using ad scripts as the primary text.
    • Pixel Optimization: Test optimizing for complete registration, submitted application, and purchase. Send pixel + API data to Facebook with advanced matching and deduplication.
    • General Clean Up: Fix a few typos in the ad text and missing or incorrect headlines.

    Call Funnel

    • Headline/Hook Optimization: Split-test stronger headlines and hooks that speak directly to the main benefit of attending the workshop.
    • Include Industry Details: Add a list of industries or types of entrepreneurs the workshops are meant for. Alternatively, create industry-specific duplicates of the ads and funnel based on attendee data.
    • Additional Workshop Info: Add profiles of the coaches who will be speaking and the topics that will be covered. Include a countdown timer until the next workshop.
    • Landing Page Cleanup: Tweak the design so it matches the Acquisition.com website 1:1, optimize for desktop, fix typos, and update the testimonial video.

    Data & Reporting

    • In depth Ad & Funnel Stats: I’ve built a sample of the type of reporting I would use for this funnel. Feel free to make a copy, modify it, and use it at ACQ. It can be accessed by clicking the button below.